About Us

Since 1989, San Anthony Jewelry & Formal has been the number one jewelry destination in New Braunfels, Northcliffe, and Comal County, TX. With an extensive inventory of classic and contemporary jewelry designs, we are certain we have the right jewelry for your needs. Whether you are shopping for a once-in-a-lifetime engagement ring, groomsmen gifts, or a tasteful, elegant watch, our experts can assist you. No other jewelry specialist in New Braunfels, TX, brings the level of service and experience to the business that we do. When you walk through our doors, we make it our job to be your personal appraisal assistant and shopper, answering any questions you might have and helping you sift through our extensive selection of fine jewelry.

From classic styles to unique looks, our jewelry services are hand-selected from the finest pieces of brand name collections. We carry diamonds, opals, rubies, pearls, and more from which we can create custom jewelry designs for any occasion. Customize your ring and his and her wedding ring sets with our loose diamonds and gorgeous settings. From platinum to white gold to sterling silver, you’ll find the perfect look. In addition to our lovely jewelry, we also offer tuxedo rentals and engraving here in New Braunfels, TX. Our customers contact us because:

We carry beautiful jewelry from quality jewelers.
We customize jewelry, including engagement rings and his and her wedding sets.
Our experts are able to assist you in selecting the perfect jewelry pieces.
We offer jewelry and watch repair.
We bring 34 years of experience to the business.