Full-service Jewelry store for over 30 years!
Trusted family operated store that strives to make our showroom a comfortable place to shop, while giving our customers honest and knowledgeable guidance on their purchases. We have very distinguished and knowledgeable staff that fulfills clientele’s needs. Whether you are looking for the perfect diamond engagement ring, a special gift, needing a watch battery or getting some jewelry or watch repair done we are more than happy to assist you.


We bring over 30 years of experience to the business.
- We offer repairs for jewelry and watches.
- We carry beautiful jewelry from quality jewelers.
- We customize jewelry, including engagement and his and her wedding sets.
- Our jewelry makers are able to assist you in selecting the perfect jewelry pieces.
We Buy Gold in New Braunfels, TX
Turn Your Unwanted Gold Into Something Valuable!
Have old jewelry sitting in your jewelry box? San Anthony Jewelry & Formal buys gold and unwanted jewelry in New Braunfels, TX. Whether you have broken gold chains, outdated rings, bracelets you no longer wear, or inherited jewelry, we’re interested in taking a look.
With decades of experience in the jewelry industry, our knowledgeable team is here to make the process straightforward and answer any questions you may have.
Bring Your Gold to San Anthony Jewelry & Formal!
Visit our showroom to have your gold jewelry evaluated by our team and discover what your unwanted pieces may be worth.
Quality Jewelry Makers
Since 1989, San Anthony Jewelry & Formal has been the Go-TO Jewelry store for purchases and jewelry repair in New Braunfels, TX.
We take pride in our jewelry designs and offer an extensive jewelry selection of classic and contemporary pieces. Whether you are shopping for a once-in-a-lifetime engagement ring or an elegant watch, our experts can assist you. No other jewelry maker in New Braunfels brings the level of quality work, service and experience to the business that we do. When you walk through our doors, we make it our job to be your personal assistant and shopper, answering any questions you might have.
Our jewelry is hand-selected from the finest pieces of brand name collections. Therefore, you know you will be getting top notch merch. We carry ALL stones: natural diamonds, lab grown, moissanite, opals, rubies, pearls etc.
Stop by our showroom today! Let’s customize that dream piece of jewelry!
CERTIFIED DIAMOND EXPERT
- EGL CERTIFIED DIAMONDS
- GIA CERTIFIED DIAMONDS
- IGI CERTIFIED DIAMONDS
- AGS CERTIFIED DIAMONDS
Rare and Forever Diamonds
Our products and services include:
Groomsmen and bridesmaid gifts, engagement rings, wedding rings, tuxedo rentals, and jewelry services that include custom jewelry designs, repair, appraisals, pearl restringing, and engraving.
